For Australian electricians

Up a ladder. Mia takes the call.

Power outages, switchboard upgrades, EV charger installs. When you're live on a board you can't stop to answer. Mia captures every job, fault-find or quote, and notifies you instantly.

✓ No credit card✓ Live in 5 minutes✓ No lock-in
Mia· RipperReceptionist Demo

It is Saturday night. The phone lights up.

Caller
Hi, really sorry to call late. We've lost power to half the house. The safety switch is up but nothing on one side of the board is working. We've got no lights in the bedrooms or the kitchen. Is there any chance someone can come tonight?
Mia
No need to apologise, that sounds like a partial loss of supply. Have you contacted the supply authority to rule out a network outage? And can I grab your name and full address?
Caller
It is just our place, the neighbours still have lights. Bedrooms and kitchen are dead.
Mia
The owner is the on-call sparky tonight. He is getting a text alert with all of this right now and will ring you back within ten minutes to confirm availability and the after-hours call-out rate.
Urgent notificationAfter-hours alert sent to owner
FaultPartial loss of supply, half the house
CircuitsBedrooms and kitchen dead
TimingAfter hours, on-call tonight
CallbackWithin ten minutes
✓ The owner accepts the job, attends within the hour, and bills a premium after-hours callout rate plus parts.
24/7
always answering
$0
setup fee
5 min
go-live
No lock-in
cancel anytime
Real challenges

Why calls get missed.

Live on a board means the phone goes unanswered
When an electrician is mid-job on a switchboard upgrade, fault-finding inside a meter box, or commissioning an EV charger, stopping to answer the phone is not an option. Tradie Scaler estimates Australian sole traders miss around one in three incoming calls while on-site. Each unanswered call is a potential booking walking straight to the next sparky on Google.
Source: tradiescaler.com — "sole traders miss around 1 in 3 incoming calls while on-site, under a house, or in noisy environments"
After-hours fault calls have nowhere to land
Electrical faults do not keep business hours. A tripping safety switch, a smoking outlet, or a dead switchboard after a storm triggers an urgent call at 9pm on a weeknight. Without a live answer, the caller immediately rings the next number on the list. Emergency callouts in Australia typically bill $250 to $800 or more, making every unanswered after-hours call a significant direct revenue loss.
Source: withallo.com — "When a homeowner's panel starts buzzing at 9 PM, they don't leave a voicemail and wait until Monday. They call the next electrician on the list."
Callers do not wait and do not leave voicemails
Australian customers calling a tradesperson expect a fast answer and move on quickly if they do not get one. Virtualreception.com.au notes that when a call goes unanswered, callers typically assume the business is disorganised or too busy, and conclude another provider will be more responsive. A missed call during a solar install or switchboard upgrade is almost never recovered.
Source: virtualreception.com.au — "A ringing phone is often a customer ready to book, request a quote, or ask for urgent help. When no one answers, that opportunity can disappear in minutes."
How Mia handles it

Real calls. Real outcomes.

Tuesday 7:45am
CALLER
"Hi, I'm in Hoppers Crossing and my safety switch keeps tripping overnight. I've got a young family and I need someone to come out and check the switchboard today if possible. Can you fit me in?"
MIA
Mia answers on the second ring, confirms the caller's name, suburb, whether the tripping is on a specific circuit, and what time works best for a visit. She notes it sounds like a fault on the lighting or a general power circuit and confirms the owner will call back within the hour to lock in a time. A notification with all job details lands on the owner's phone before he finishes the current cable run.
✓ The owner returns the call at morning smoko and books a same-day fault-find job, billing a callout fee plus two hours labour.
Thursday 12:10pm
CALLER
"G'day, I'm looking to get a Level 2 switchboard upgrade done at my place in Penrith before we get solar panels installed next month. Got three quotes already but wanted one more. Can someone call me back with a price?"
MIA
Mia greets the caller, takes their name, confirms the suburb, asks whether the existing board is single or three-phase, how many circuits are on it, and whether the solar installer has specified a minimum board size. She lets the caller know the owner is on a job right now and will ring back this afternoon with a quote range. All details are logged and a notification sent immediately.
✓ The owner calls back during the afternoon drive between jobs, qualifies the scope, and sends a quote that evening, converting the lead before the caller finalises with a competitor.
Saturday 8:20pm
CALLER
"Hi, really sorry to call late. We've lost power to half the house. The safety switch is up but nothing on one side of the board is working. We've got no lights in the bedrooms or the kitchen. Is there any chance someone can come tonight?"
MIA
Mia answers immediately, acknowledges it sounds like a partial loss of supply and asks whether the supply authority has been contacted to rule out a network outage. She takes the caller's name, full address, and a description of exactly which circuits are dead. She explains that the owner is the on-call sparky tonight, that he will receive a text alert right now with all the details, and that he will ring back within ten minutes to confirm availability and the after-hours callout rate.
✓ The owner accepts the job, attends within the hour, and bills a premium after-hours callout rate plus parts.
Electrician businesses use RipperReceptionist to capture fault-find callouts, switchboard upgrade enquiries, and after-hours emergency calls while the owner is live on a job.
Australian sole-trader electricians estimate they miss around one in three incoming calls while working on-site, with each unanswered call representing a potential booking worth $150 to $800 or more in a competitive local market.
Everything included. Nothing gated.

Every feature. Every plan.

Competitors charge $130-$320/month in add-ons for features that should just be included. We include everything. You only pay for usage.

Answers your phone 24/7
Every call in your business voice. FAQs, bookings, quotes, all handled.
Chats on your website
One script tag. Your AI is live. Customers get answers at midnight.
Books appointments
Checks your calendar. Confirms bookings. Collects deposits automatically.
Qualifies every lead
Hot leads flagged instantly. Every enquiry captured and followed up.
You stay in control
Every booking needs your one-tap approval. You are always the boss.
Learns your business
Reads your website. Knows your services, prices, and policies in 60 seconds.
Collects deposits
Stripe payment links sent automatically. No invoice chasing needed.
CRM integration
Logs every lead to HubSpot or Zoho. Read and write. No manual data entry.
The honest comparison

Others charge extra for basics

Feature
Competitors
Ripper
Booking engine
$15-$49/mo
✅
Deposit collection
$19-$39/mo
✅
CRM integration
$29-$79/mo
✅
Lead qualification
$19-$49/mo
✅
Cancellation rules
$9-$29/mo
✅
Owner approval flow
$15-$29/mo
✅
No-show tracking
$9-$19/mo
✅
Call transcripts
$15-$29/mo
✅
Total extras
$130-$322/mo
$0
Setup in 5 minutes

Live before your next cup of tea

1
Paste your URL
Mia reads your site in 60 seconds
2
Describe your style
Your tone, rules, and what matters
3
Set your rules
Hours, messages, what to capture
4
Go live
Your AU number. Active immediately.

Start free, $5 of Mia on us, no card

Start free trial
Three plans

Three plans, designed for Australian small businesses

Start with chat only, or go straight to phone. Upgrade or downgrade anytime.

STARTER
$19.99/mo

Web chat and email Mia for 100 conversations per month.

✓Web chat
✓SMS replies
–WhatsAppSoon
–Phone receptionist
–Voice minutes(Chat only)
MOST POPULAR
PRO
$49.99/mo

Voice + chat + email Mia.

✓Web chat
✓SMS replies
–WhatsAppSoon
✓Phone receptionist
✓Voice billed at $0.50/min
Start free trial →
No credit card · $0 setup · Voice billed separately
PRO MAX
$999one-time
14-day money-back guarantee

5 years of Pro. $999 one-time (save $2,000) + 999 bonus minutes. For solo operators who are all in.

✓Everything in Pro
✓5 years of access
✓$0 monthly fees
✓Voice billed at $0.50/min
✓999 bonus minutes, redeem anytime
Voice minutes

Preview your monthly voice cost.

Pay as you go at $0.50/min — or prepay a bundle for predictable monthly outlay. 90-day expiry.

AFTER HOURS
$50
/mo
≈ 100 minutes
~5 calls/day · $0.50/min
ON THE TOOLS
$250
/mo
≈ 500 minutes
~25 calls/day · $0.50/min
YOUR RECEPTIONIST
$500
/mo
≈ 1000 minutes
~50 calls/day · $0.50/min

Selected: On the Tools — ≈ 500 min + 1 licence = $299.99/mo total

The numbers

Estimate the revenue you lose to missed calls.

Three numbers. Honest maths. Find out what you are losing every month.

Estimated annual revenue loss

$35,100

About $2,925 per month

Estimated annual loss = 5 missed calls per week × 52 weeks × 30% conversion × $450 average job value.

Join the founding list

We will email you the moment RipperReceptionist opens to new customers.

Frequently asked questions

I'm a sole trader. Won't it sound weird having a receptionist when I work alone?
Mia introduces herself as the receptionist for your business and answers in the style you set up. Callers hear a professional, responsive voice rather than a voicemail message or a distracted tradie on a noisy job site. Most sole-trader electricians find callers actually trust the business more when a call is answered promptly and job details are taken down correctly.
What if a caller asks a technical question Mia can't answer, like whether their switchboard needs a full upgrade or just a circuit added?
Mia is not there to diagnose electrical work. She captures the caller's name, suburb, a description of what they need, and their preferred callback time, then notifies you immediately. The technical conversation happens between you and the customer, the same as it would after any message. Mia handles the intake so the lead does not disappear.
I already get after-hours calls forwarded to my mobile. Why do I need this?
Forwarding to your mobile works when you can answer, but electricians working an evening fault-find or an emergency switchboard job cannot stop to take another call. Mia answers the overflow, takes a structured message, and sends you a notification. You return the call when the job is done, rather than losing the lead entirely.
How does Mia handle emergency callout requests where the customer needs someone right now?
Mia notes urgency in the job details she captures and flags it clearly in the notification to you. She sets the caller's expectation that you will ring back within a defined window, typically ten to fifteen minutes. She does not promise a response time you have not agreed to, and she does not despatch a technician. The booking decision stays with you.
How does Mia learn my business?
Paste your website URL during setup. Mia crawls your site for services, hours, pricing, and policies. You review and refine. Setup typically takes under 5 minutes.
Can I review what Mia says before it goes to a customer?
Yes. You can enable owner approval mode where Mia drafts the response and you approve via SMS before it sends. Or run Mia fully automated for trusted topics.
What if Mia gets something wrong?
Every call has a transcript and summary sent to your phone. You can correct any answer and Mia learns from the correction for future calls.
View all FAQs →

Right now, someone is calling.
Will you answer?

Free trial. $0 setup. Live in 5 minutes. No credit card needed.

Shared inbound line during trial · Forward your existing number when you add billing

No lock-in. Cancel anytime. Australian hosted.